Instead of printing conventional gift certificates or vouchers and publishing them in magazines, mobile coupons are uploaded in the mobile Application and can be recognized by the user.
Similar to a coupon booklet the customer can chose the one he or she likes. The Application then generates a code (barcode, QR-Code or codeword) and by showing this in the shop the customer gets their discount or samples and so on.
Another approach is to have the App links the customer directly to the online shop where the coupon can be used.
Advantages of Mobile Couponing:
- higher redemption rate than normal coupons
- cost saving: no printing costs
- efficient targeting